We were originally hired to make some content changes to the personel page by our friends at Social Co Advertising, who was managing the social media & SEO for the site. As of result of the increased amount of traffic being driven to the site, the owner wanted to make sure that StrumAustin.com had a modern and professional look and feel that matched his business. He also wanted to make sure that the site would be easy to maintain going forward – updating his staff bios, changing schedules, posting new pictures from the latest recital. We were able to help him do all of that.
We created a customized contact to capture new leads, allowing the school owner to directly communicate with potential customers who were interested in his services. This also gave him the ability to follow up with those potential customers a little bit down the line, in order to let them know of any special offers or new reasons why they should sign up for lessons at his music school, instead of his competitor’s.
We also created an online store for customers to be able to purchase gift certificates for their friends and family.