Like it or not, people are out there talking about your business right now. What do you want them saying?
By taking control of the conversation, you allow your customers (and potential customers) to do your advertising for you. Think of how much you pay attention to a personal recommendation of a friend, and now think of how powerful it can be to have your customers recommending your business to their friends. By leveraging special events, promotions, social media, location data (think Facebook check-ins), we create a digital “water cooler” for people to discuss your business.
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