Search Engine Optimization
Everyday your customers open the world’s largest directory and look for companies that will sell them the product they want or the service they need. Products or services that you offer. That directory (Google) is more than happy to point these potential customers to your site, but does it want to? Should it? Does Google even know that your site or business exists?
SEO is a little bit of science, a little bit art. There is no magic formula that someone can follow to guarantee they show up first in Google’s results. And it’s not an overnight process. Depending on the competitiveness of the keywords being targeted, results may take more than a couple of months. But SEO has arguably the longest lasting effects and highest return on your investment of all possible marketing strategies.
Just think – how many times a day do you search for something using Google?
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